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Getting Real About Your Social Media ROI
Question: What’s as legendary as the Lock Ness Monster, or as allusive as the Publisher’s Clearing House Million Dollar Prize? Answer: It’s an acceptable ROI on your business’s digital media efforts…or...
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Video Testimonials – Most Powerful Marketing Channel
Video is a powerful tool for persuasion. We are now talking, sharing, producing and consuming in a mobile world and video content has a greater impact in all of these areas than anything else. The ease...
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Facebook to become the “Holy Grail” of targeting new patients
Facebook, Twitter, YouTube, Pinterest, and a host of other social networking sites were created for personal use. All of these companies require revenue to operate so it’s been interesting to watch...
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Higher Hires – Practice Management
Hiring the right people should seem like it’s more than blind luck. Every business owner would love a greater sense of certainty that the person they think will be a perfect fit, will be exactly that....
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The Importance of an Infrastructure in a Medical Practice
The Mechanics of Keeping Your Patients Part 1 Operating a private healthcare practice in today’s environment presents many challenges. Shrinking insurance reimbursements, changing regulations, rising...
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Top Five EHR and Practice Management for Medical Practices
The Mechanics of Keeping Your Patients Part 2 Running a profitable medical office requires keeping on top of key metrics such as accounts receivable ratios and net collection percentages. However, you...
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Responsive Websites Rank High on Google SERP
Just when you think your web site is up to date, Google changes its algorithm yet again. This last month’s change has Google’s pack of 7 down to a pack of 3 business web sites on the organic search...
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Marketing, like politics, is the art of the possible
Marketing is a necessary investment into your practice. Sadly, however, most businesses don’t see a high enough return or no return on their marketing investments. There are many reasons for this but...
View ArticleAvoid the Pitfalls of building a Concierge Medical Practice
Are you considering transforming your medical practice into a concierge medical practice? If so, than there are a few do’s and don’t’s that can make the difference between success and failure. The...
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The Relationship between Website Navigation and SEO
Refining site navigation and structure is so important when it comes to search engine optimization. The idea that you could just put up your web site and never change it has become prehistoric. Today...
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